I am the main contact representative for SGI for all creative and technical aspects relating to their print and web-based materials. Often I co-ordinate with the agency to ensure in-house materials match existing campaigns, or provide (and request) technical specifications for advertisements, share-cost and promotional materials as well as signage and brand/visual identity...
As the Manager of Creative Development I implemented corporate presentation templates for the parent company and its subsidiaries. As well, I worked with the IT and Systems departments to make sure they are readily available from within Microsoft PowerPoint and when needed, provide instruction for their use. Design: Jennifer Hood...
Video and multimedia whether for internal or external use is managed by myself and the creative department. I review requested projects and evaluate them so as to determine whether the communication needed is better served through the use of video, audio and other multimedia avenues. I manage the filming, editing, and occasionally I contract work to suppliers and when needed, liaise with our agency...
Away from work I do occasional freelance design and new media projects. I’ve done e-greeting cards and other promotional materials for both corporate and personal use. Originally trained as a graphic designer, my experience and knowledge of new media techniques adds an extra dimension to my...
In 2001 I won the AAMVA Award for the most-improved periodical when I re-designed and illustrated the Saskatchewan Driver’s Handbook. As the Manager of Creative Development, I recognized the need for the handbook to become available through our website in both a mobile and translatable format and saw to the development of video examples to assist new drivers who do not have English as...
As a graphic designer at SGI, I pushed for a consistency of visual identity, brand development and recognition where none previously existed. Now as the Manager of Creative Development I lead the way with the execution of a brand renewal when the corporation switched its focus from being product-oriented to being customer-focused. Besides managing the design work I had to educate line area departments,...
Ahh… the poster. Whether part of a province-wide campaign or just advertising an upcoming blood donor clinic, here are some favourites that I designed and illustrated. The “bloody idiot” took a fair amount of convincing as I was told “I dunno Ed, we’ve never done blood before”. But I was paid the ultimate compliment when the posters quickly disappeared from school halls as students,...
Commissioned, corporate and personal work I have done where through the use of interactive content, the goal of either educating, entertaining or otherwise striving to leverage people’s natural desires for competition, achievement and status results in the successful delivery of marketing-based materials. I have utilised elearning applications such as Articulate Storyline 3 and Rise 360 to produce educational content and games. Here’s a link to...
SGI’s Privacy Department needed to advertise instructional seminars which promoted the importance of working with private and sensitive information. I developed a series of posters based on a retro comic book style of illustration which featured topics being covered at each session. The posters were so popular that they were requested by and adapted for use by the provincial arm of the Privacy...
I designed the previous two-part Saskatchewan driver’s licence and was responsible for six of the 10 security features built within it. As SGI went to the one-part driver’s licence, I served as the design representative between SGI and the Canadian Bank Note Company, had input into the design and security features as well as oversaw the final production of the cards in Ottawa. ...
As the Manager of Creative Development I am responsible for the design, production and updating of six public websites, nine broker extranets and the internal Intranet site. For over a decade our public sites were in need of an overhaul and under my direction we reviewed several thousand pages for content, usability and accessibility. They were recently re-launched with a focus on how the...