Brand Renewal

As a graphic designer at SGI, I pushed for a consistency of visual identity, brand development and recognition where none previously existed. Now as the Manager of Creative Development I lead the way with the execution of a brand renewal when the corporation switched its focus from being product-oriented to being customer-focused.

Besides managing the design work I had to educate line area departments, who for decades had a narrow-focus only on their own materials, as to what it meant to be part of the corporate whole.

Design:
Ed Beaudry