Video

Video and multimedia whether for internal or external use is managed by myself and the creative department. I review requested projects and evaluate them so as to determine whether the communication needed is better served through the use of video, audio and other multimedia avenues. I manage the filming, editing, and occasionally I contract work to suppliers and when needed, liaise with our agency of record to provide video-based materials for the corporate websites, Intranet and social media.

After two years apart — one convention cancelled for the first time in over six decades and the next held entirely online — SGI CANADA’s 2022 Annual Convention marked a long-awaited return to gathering in person. This short promotional video was created to rekindle that excitement and invite brokers back to where conversations happen face to face, handshakes mean something again, and partnerships feel personal. With a theme centered on reconnecting, it embraced the cautious optimism of coming out of the pandemic and wasn’t afraid to show what we’d all missed: people together, in the same room, building relationships once more.

In 2025, SGI marked its 80th year of operation, and I was asked to create a celebratory video that was energetic, engaging, and reflective of the company’s long and layered history. The piece weaves together imagery spanning eight decades, highlighting both sides of the organization. On one side, the regulated Auto Fund — operating on behalf of the people of Saskatchewan in a non-profit capacity — with its work in driver licensing, legislation, claims, salvage, and traffic safety education and enforcement.

On the other, SGI CANADA, competing nationally in the Property & Casualty insurance market across five provinces, offering home, condo, tenant, agro, commercial, and surety products. The video served as a commemorative visual backdrop during breaks in formal presentations and as a welcoming feature ahead of corporate and public events — a lively reminder of where the company has been and the many roles it continues to play.

In 2021, SGI announced it would be returning money to Saskatchewan customers based on a percentage of the average annual premium they paid to license and register their vehicles over the previous three years. To help clearly explain how the rebate would be calculated, I was asked to create a series of short animated videos that visually simplified a variety of real-world scenarios — from customers who insured vehicles for only part of the three-year period, to those with multiple vehicles, differing classes, and varying rates.

Each video broke down the math in straightforward, easy-to-follow terms, with the goal of educating the public and reducing calls to the company’s call centre. Hosted on SGI’s public website, the videos saw strong engagement and were widely referenced by media outlets covering the rebate announcement. Many reporters commented that the animations answered their questions outright, and overall the series proved highly effective in clarifying the rebate and minimizing customer confusion.

Created entirely in Adobe After Effects, all four videos were illustrated, animated, and edited by me over the course of a single weekend. This first installment explains how the rebate was calculated for customers with multiple vehicles, when all three were registered for the full three-year period.

The second video in the series explained how the rebate was calculated for customers who may not have registered their car for each of the three years the rebate covered.

The third video in the series explained how the rebate was calculated for customers who had an outstanding balance with SGI. It clarified that any amount owed would first be deducted from the rebate, and any remaining balance would then be returned to the customer, if applicable.

The fourth and final video in the series clarified that the rebate was not limited to motorized vehicles. It explained that licensed trailers were also eligible for the full rebate, provided they met the same criteria during the three-year calculation period. As with the others, the animation walked viewers through the math in a simple, visual way to ensure customers understood that qualifying trailers were included in the rebate program.

In 2018, SGI CANADA rebranded its Agro division as the Farm Business Unit (FBU), with a renewed focus on demonstrating deep agricultural knowledge and credibility within the farming community. As part of that effort, we launched a campaign designed to show customers that the people behind the policies truly understood farm life — because many of them lived it themselves.

To support this message, I produced a video series titled Experience in the field, highlighting that even our adjusters were farmers too. The videos emphasized that firsthand experience matters — that someone who understands the realities of planting, harvest, equipment breakdowns, and tight seasonal timelines is better equipped to assess losses and respond with empathy and insight.

The series was featured on SGI CANADA’s public website and shared across social media, reinforcing the message that the Farm Business Unit wasn’t just insuring farms — it knew farming.

When the COVID-19 pandemic hit in 2020, it rapidly accelerated SGI’s plans to adopt the Microsoft 365 suite of products. The organization needed to transition staff away from decades-old file storage practices on corporate LAN shared drives and toward cloud-based collaboration tools like SharePoint.

Before rolling out a series of mandatory learning modules, I was asked to produce a set of foundational videos for our internal extranet. These videos were designed to explain not just what employees would be learning, but why the shift was necessary — helping to build understanding and reduce resistance ahead of formal training.

This third — and most widely viewed — installment focused on the requirement for staff to begin applying metadata to all files saved in SharePoint. It broke down what metadata is, why it matters in a cloud environment, and how consistent tagging would improve searchability, organization, governance, and collaboration across the company.